mightymikerichards.com

Learning from others’ success does not hurt right? But that does not mean plagiarism of ideas and creativity of others is, of course. We can see that the marketing strategy should always be innovative and dare to make breakthroughs that have never appeared in any marketing strategy. And new innovations from the tobacco company whose name is quite famous in Indonesia apparently make a  success in increasing sales of products, which people only know this for a good brand of cigarettes but not significant compared with the product.

This company is doing a vertical to a horizontal transformation, from which prioritizes public awareness building. Of which was through the promotion of several media, ranging through existing communities. And in the end of the cigarette products became more readily accepted by society than just through the media alone. Horizontal promotion approaches taken in accordance with any conditions of the consumer society that wants to be built into a community.

Therefore, once again, do not forget to every company has its community. Build it with an approach to the needs of the community and provide services or products that are good and satisfactory. Held offline events to begin to build effective communities even require high effort. However, a direct approach to consumers and into the community that became a target (market oriented) will provide an unforgettable impact to them and will ultimately be consumers that high levels of loyalty.