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Everyone should want to succeed, everyone must want to succeed, everyone must want to win, everyone will want to get the best. This is a natural and very positive. But we must remember that the level of success, success, victory and what is best for everyone of course is different.

I still remember a story about a profession that has its humble beginnings as an OB then evolved until it reaches a career peak as a vice president. Wow, this is certainly very unusual. And if we consider the trip a success turned out almost all stems from the failure and seems to “defeat”. So where the real success secret? where the key to his success? where’s the location of his victory?

One thousand one question might arise in our minds and small hearts we say loh I also want to be successful, how ya do it?

I used to think, well if you want merchandise must be picky what their product once, if not, can not sell. Time as trying to sale by selecting products that fit with what we think is easy, eh it was not sold well. Then think to try to replace the product with the hope could be better but it is not luck, too. So exactly where the fault lies? Clearly, not just in products but also our mindset and skills as a marketing force who became the main factor determining success.

I want to try to tell the success of a world that becomes a powerful sales motivator as well as inspiration, he was Joseph Samuel Gerard or known as Joe Gerard. Life of a poor background made him accustomed to working hard, and because of this economic condition he was forced to drop out of school. However, even though he’s hard to have high morale, he’s an optimist and have a zest for life. Because of optimism as to the people around confused, how can still optimistic.

Long story short after years of odd jobs, he was trying to be the marketing of a Detroit car dealership company. From this desire she was brave and optimistic that he should dare to try, see the product car. Initially he was in decline, but because they do not give up and dare to convince managers that the company is fully committed to provide the benefits, eventually accepted.

Long story short, he began to successfully sell a car as a result of the sale offering. He treats every prospective customers in accordance with their respective personalities and not force them to buy a car, but he gives the imagination and other things that can make them imagine a car.

Her desire to become a successful salesman gave him the strength to continue to study the character of people. For him there is no day off every minute of the potential to capture the most important buyers and selling does not make him a mental burden on the contrary he was very pleased with that choice. The point is that Joe works with his heart.

Joe also puts the element of humanity in every interaction that he gave his attention inward growing attachment between her and the customer. The form was simple attention such as sending greeting cards birthday, the day of love, new year, holiday nasioanal, etc. so customers also brought in such a personal atmosphere.

Through the little things he does, indirectly, Joe has been advertised through word of mouth. He became famous for his enthusiasm, honesty, perseverance, keperdulian, positive attitude and patience. Until one day he managed to sell three cars per day, while other sales took a month to be able to sell three cars. Persistence and tenacity make him bestowed the award for most car salesman by the Guinness book of records with a record of 13 001 cars over 15 years, equivalent to three cars a day.

From the above story, about what can be concluded that the secret of success of a Joe Gerard?
Persistent 1.Semangat
The word “surrender” it is not permissible in the dictionary of a sales. This is very basic, because the reality was actually a sales very close to that name in decline, so it must remain positive and the spirit, if not most enduring week
2.Ramah & attentive
This point is one powerful weapon, but it often fades within a sales.
Several times I watched the sales that sell at malls, on average, they smile less and less attention, even potential customers so often feel uncomfortable with the presence of such sales.
3.Humoris but had a sensitivity
Sometimes the prospective buyer needs to be taken to exist in the atmosphere relaxed and calm, while we try to say hello and do not directly “to the point” with the product only and not to offend potential buyers
4.Fokus but enjoy
This thing is very important, it means when we realize that we are a sales then we’ll continue to follow and learn something that is happening around us, and what can be done to reach the buyer but this may not be a mental burden because it can make depression, not confident in the long run and make us not productive as a sales
5.Perhatian and concerns toward the needs of prospective buyers / customers
It’s really important, so get up good communications with prospective buyers
6.Cepat in resolving complaints
If instancy result would be fatal, even to the loyal customers who already though, we must have the principle of “quick to solve”, everyone is going on to serve an immediate complaint to the SLA
7.Ketekunan
And finally, all that we do indeed have the tekuni past, learn, do not fear failure