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Posts Tagged ‘brand’

Industrial world continues to grow dynamically and the competition is so tight increasingly raise awareness among businesses of the importance of a brand. Even as the brand considerations have stimulated the Salim Group (Indonesia’s largest holding company) dare to buy a brand Bimoli worth Rp. 25 billion from Sinar Mas. Salim Group also bought a few brands that are considered to have high equity such as the Tugu Luwak coffee and soy sauce plates Lombok.

Brand is a very valuable asset called goodwill and plastered on the balance sheet. Brand reason, will provide revenue in the future.

But whether it is actually a brand?
Understanding brand by David A. Aaker is the name and character or symbol that distinguishes (such as a logo, seal or packaging) in order to identify the goods or services from a seller or a particular group of sellers. Thus a mark to distinguish them from goods and services produced by competitors. Meanwhile, according to William J. Stanton is the name brand, term, symbol or special design or some combination of these elements ¬ elements that are designed to identify the goods or services offered by the seller. Thus, it can disimpulkai that the brand has two elements, namely Brand name consisting of letters or words that can be read ¬ word, and Brand-shaped mark containing symbol.Merek company promise to consistently provide features, benefits, and certain services to the buyer. Brand is more than just a guarantee of quality because it covered the following sixth sense. Read the rest of this entry »

How often do you hear people mention the word toothpaste than toothpaste? Or Indomie instant noodles compared? Of course you’ll more often hear the word than toothpaste and toothpaste compared Indomie instant noodle.

Many people who do not know that toothpaste is actually the brand name, not a noun. Germany produced the first toothpaste in 1892 as a Mouthwash. In the 1900s, the use of toothpaste brand is very broad down to almost anywhere in Europe. Because of this brand famous throughout the world, the Indonesian people also ikutmenyebut toothpaste as noun commensurate with toothpaste. The same thing happened on Indomie, who long to be as a noun, and is often referred to as compared with the instant noodle.

This is where the greatness of the campaign that eventually could build this image of such identification. This image has been embedded in the minds of many people, so that they are unconsciously buying toothpaste will be told to buy toothpaste, or those who want to eat instant noodles will be saying you want to eat instant noodle. Read the rest of this entry »

Giving business cards is an art, not only because they are needed to be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently. The scope of business etiquette includes considerations that many professional ignore, or simply do not pay enough attention in the belief that a business card is just a small paper rectangle with a name and phone numbers to introduce yourself.

Color business cards demonstrate that there is something else beyond a simple paper cut; otherwise, they simply would not exist. Certainly, all over the world business cards are used to provide information about a company and/or the employee or professional who holds it, as well as contact information and other details such as business acquaintances or personal details. Read the rest of this entry »