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Posts Tagged ‘Marketing’

One of powerful way to convey the message of a brand is to invite customers and potential customers in the event. Event organized marketing should have an influence (impact) and provide a lasting impression to everyone who attended. The goal for the customer or potential customer can be quite long considering such a pleasant experience. There are several reasons why event marketing considered effective for marketing managers to market their products.

Many companies revealed that event marketing is considered effective to increase awareness. Event marketing is also effective to enhance product image and increase sales, communicate with your target market, increase the number of new customers. Event marketing is the success of the media campaign, introducing the product, more near to the consumer. Event marketing is effective for launching new products, the company’s non-direct selling, and efficient use of labor.

So what ROLE AND FUNCTION event marketing?

Event has a great influence because of customer involvement in it. Event or brand activation has a significant role in the marketing communications activities. Previous event is considered as a complement of other communication activities because many companies still rely on the activities above the line or advertising in the mass media.

As is the case made by the owners of the brand, they prefer event marketing rather than advertising to build its brand in the public eye. More event marketing companies favor because it is believed to evoke emotion target audience. And gives the impression of greater depth to the brand, so as to create brand loyalty.
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According Hermawan Kertajaya, there are four criteria for determining positioning the customer, company, competitors and change the description as follows:

A. Customer.

Based on a review of the customer (customer) positioning should be perceived positively by customers and the reason in their purchases. This will happen when positioning describes the value or value provided to customers and the value is truly an asset for them. Because the positioning describes
superior value, then the positioning will be an important determinant for customers when deciding to buy

One example is interesting for us to learn together is Vegeta products that claim to be a fiber drink. Previously there was no such product
it. Through hard work and confidence that the products offered in accordance with the wishes and needs of consumers so that products can eventually penetrate the market and
has a certain position in the minds of consumers

2. Company

Based on a study on the capability and strength of internal (company), then positioning should reflect the company’s strength and competitive advantage. In this case not to place the company formulate positioning but was not able to perform and fulfill its promise. This is certainly very dangerous because it can overload an appointment. Customers will ultimately argue that the company has broken promises and lies. If this happens then Destroyed credibility in the eyes of the customer. Hence, in formulating its market position the company to be completely with
a very mature consideration. For example, Honda says the king Duck. This expression will always obeyed, so that consumer confidence will be maintained Read the rest of this entry »

Almost all products being sold in the food market nowadays have already been sold before by their competitions but what makes other products a collide with disdain their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done in assorted directions dependent on the expertise of the marketer. However, one common direction to grocery a new merchandise is through participation in trade shows. Trade shows are bound at any time of the year and they do appeal buyers and prospective clients.

A companionship or a sole proprietor planning to connect a trade show should note of the following:
1. Able personnel to man the trade show booth. A trade show isn’t good an ordinary dealing venue but it’s a venue where prospective customers abound indeed make certain that you send your best personnel to man the booth. Some fellowships take barter demoes for awarded and admit inept personnel to watch the booth. The people who are butt in armorial bearing of your trade show booth can make or break your product. A good staff with PR skill can appeal many customers to your products.

2. Invite visitors to your booth. The booth personnel must be cultivated and learned to ask round visitors to the booth. Most visitors shoo-in from deal evidence booth when they see the staff busy with their own thing. Tell your staff the main reason why they were deputed to the trade show and that is to get as many visitants to assure your merchandises. Booth staff office should be able to answer questions from the visitors as the visitors may already be potency customers. A booth demo will catch the attention of visitors particularly if the demo is effectual to them.

3. Prepare your brochures, leaflets and business cards and make sure you don’t run away of them.  Always carry plenty of people to visit trade shows so never be caught without your marketing instruments. Ideate if a potential customer expects for your brochure or your card and then you can’t afford him anything fair because you didn’t prepare for an influx of people. It’s finer to have plenty of left over marketing materials after the show rather than miss the opportunity of swanking what you have to offer. Read the rest of this entry »

This is the second in a series of articles we will be releasing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Company, and Chris Saito, Senior Director, Shopping Products for Yahoo! Shopping, had a display entitled “Social Networking: The Peer Pursuasion Marketing Tool.”

According to Kosciewicz, the Web today has grown into an “architecture of participation” that facilitates social networking through devices such as blogs, wikis, RSS, podcasts, and many. Forrester Research has published studies that show that traditional marketing is keeping to fall behind believability. For instance, in 2002, 78% of respondents in a survey said that ads are a good direction to check astir a new merchandise. In 2004, that number had dropped to 46%. In 2002, 14% of respondents agrees that companies broadly evidence the commit. As pitiful as 14% is, in 2004, it had declined even further – down to 7%. Social networking as a entails of commercializing overpowers this lack of consumer confidence because it relies on the word of the consumer rather than the word of the producer. Research from Datamonitor reported that 85% of repondents in a survey indicated that word-of-mouth from friends, family, or confreres is a lot of trustworthy than corporate-generated content.

So how do you take reward of societal networking to deal more intersection? Simple-minded – you open yourself up. You plant the seeds of a community to grow up around your site by using twists such as blogs, customer reviews, and forums to give a voice to your clients or future clients. The caveat is that you must be high quality. You must have high quality service and a high quality product. If not, avoid this commercializing method. Read the rest of this entry »

IF you are just starting an online business in the areas of cakes, photography and fashion is time to learn everything. Starting from the business promotion and advertising activities online. Well, here are 5 effective ways to promote your business online:

Starting from page Facebook
Facebook pages could be the best way to build a community around the business. For starters, start uploading photos featuring the cover interesting products. Your brand logo can be used as profile pictures.

Share your photos in Pinterest
Pinterest take over the internet space. Here you can share interesting photos. Thing to do is click and share.

Always active in social media sites
Not enough to start an account on Facebook or Twitter. You have to run it on. Simply post a poll, photos or interesting quotes related to the business. Adjust so that people can comment and share. Will gradually push your business product.

create a blog
Make the business and craft tentnag blog. After writing a new post, a direct link to the Facebook and Twitter. And also send an email to friends. Avoid technical mistake by posting the text is too long.

Create a network of fellow business people
For example, if you have a cake business, along with small and big chefs are connected via LinkedIn, or send a message to Facebook. Share the work with them and gain insight into how to run a business. Then ask them to promote their products or services on their blogs and websites