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	<title>mightymikerichards.com &#187; Marketing</title>
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	<link>http://www.mightymikerichards.com</link>
	<description>Business and Financial Review</description>
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		<title>The Advantages of Multimedia Marketing on the Internet</title>
		<link>http://www.mightymikerichards.com/2012/01/23/the-advantages-of-multimedia-marketing-on-the-internet/</link>
		<comments>http://www.mightymikerichards.com/2012/01/23/the-advantages-of-multimedia-marketing-on-the-internet/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 11:04:02 +0000</pubDate>
		<dc:creator>risvank</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[CDs]]></category>
		<category><![CDATA[DVDs]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Internet commercial]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Multimedia marketing]]></category>
		<category><![CDATA[Sales leads conversion]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.mightymikerichards.com/?p=3091</guid>
		<description><![CDATA[Many marketing pushes for products hook a potency client in with a catchy advertisement.  The cabbage may come in in the form of a slogan or picture.  While snappy text and pictural design might attain a client accept a second calculate, it doesn&#8217;t all of the time convert a client lead into a sales event.  [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Many marketing pushes for products hook a potency client in with a catchy advertisement.  The cabbage may come in in the form of a slogan or picture.  While snappy text and pictural design might attain a client accept a second calculate, it doesn&#8217;t all of the time convert a client lead into a sales event.  What Internet marketing tools can you utilize to convince a lot sales confidential information* into actual clients?</p>
<p>The reply is multimedia merchandising.  What is multimedia marketing?  Let’s define “multimedia”.  Multimedia is media that involves an advertisement that “dialogue and goes”.  For instance, multimedia contains more than just text and/or pictures.  Multimedia advertisements curb audio and telecasting constituents.  By imparting audio and video ingredients to your marketing campaign you&#8217;ll assure your sales agreement* conversion rates soar.</p>
<p>What exactly are audio and video multimedia system selling factors?  Audio elements include voice-overs, sound effects, and music.  For instance, as a potential emptor chatters your WWW page the first thing that catches their eye is the beautiful graphics and text information.  At this point your customer needs to feel an emotional connection with your company, products, and services.  This is where audio elements play a role.</p>
<p>You could as well add in a button that leaves website visitors to listen to your actual voice.  You can demonstrate your passion for your merchandise and money back up warrant through your voice.  Potential clients will find that their know has been additional personable.  This admits them to find more well-fixed with your company, services, and products.  A wonderful side consequence of this condom feel costs inflated customer sales.</p>
<p>Video elements are another instrument you&#8217;ll be able to employment in your commercializing movement.  You can create your own Internet commercial.  You can certify how to economic consumption your merchandise through a video.  You could even video testimonials from blessed customers.  A video will allow potential clients to bind a “face up” to the merchandise or services you&#8217;re dealing. Different eager benefit to making audio and video components for your site is that you&#8217;ll be able to chassis CDs and DVDs from these files.  You could make book on duty specific topics and cauterize them to CDs and DVDs.  Then you can deal these productions to clients.</p>
<p>The Internet is ready to handle sophisticated audio and video files.  Plus, Internet technology is meliorating day-to-day.  You&#8217;ll be able to create these audio and video components in the comfortableness of my own habitation or function.  It truly is that simple.  The effort you put into creating your own multimedia system commercialising military campaign on the net is well worth it when your sales conversion rate skyrockets.</p>
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		<item>
		<title>Brochure Printing That Works</title>
		<link>http://www.mightymikerichards.com/2011/12/15/brochure-printing-that-works/</link>
		<comments>http://www.mightymikerichards.com/2011/12/15/brochure-printing-that-works/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 04:41:19 +0000</pubDate>
		<dc:creator>risvank</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brochure Advertising]]></category>
		<category><![CDATA[Brochure Printing]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.mightymikerichards.com/?p=3019</guid>
		<description><![CDATA[A successful business scheme is frequently formed by a good advertising and marketing program. Look approximately. Whatsoever adventure that lacks the proper come-on to clients is almost always doomed to fail.  Take a start-up Web design company, for example. If its proprietors don&#8217;t brand the business organisation acknowledged to expected customers by basing advertisements on [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">A successful business scheme is frequently formed by a good advertising and marketing program. Look approximately. Whatsoever adventure that lacks the proper come-on to clients is almost always doomed to fail.  Take a start-up Web design company, for example. If its proprietors don&#8217;t brand the business organisation acknowledged to expected customers by basing advertisements on duty the Internet or by informing the local neighborhood of their services, they&#8217;ll generally belike acquire exclusively unrivaled or two orders a month, majority of which will be from congenators and close-fitting protagonists who are really left with no alternative but to assist their allies&#8217; hazards prosper.</p>
<p style="text-align: justify;">This is where an effective and catchy pamphlet amounts inwards. In an age where the Internet is the arm of prime for just about advertisers, a administer of people still prefer the feel of something concrete in their manuses, whilst if to leaven that the business truly exists and isn&#8217;t shady. Impression a folder that bangs populate attention easily will do the trick.</p>
<p style="text-align: justify;">Why do you require a brochure?<br />
If designed and distributed properly, a brochure printing could the singlemost of import time-honored advertisement strategy your company could have. Sure, a bill arranges the cookie-cutter thing, too, but brochures are lighter to press release and pass approximately and don&#8217;t take up much advertising space.  Brochure printing is synonymous to conventional promoting as milk is to coffee. You may not have a folder published for your business, but doing so would make the experience more angelical and more fascinating. If you are confabulating with someone you do not know too intimately and would like him to know about your business, you could begin with a booklet that amounts ascending all you have to say. <span id="more-3019"></span></p>
<p style="text-align: justify;">How do you design the right brochure?<br />
Most brochures are printed in the tri-fold, 8.5 by 11-inch layout, but you can try out with their size, calculating on the look you want to achieve and your budget. They can either be full-color and two-color. Full-color brochures are relatively expensive because they call for many publishing processes to be completed. Full-color brochures are not always the more effective option. If you are esthetic and cognize how to play with dissimilar shadinesses of gray and achromatic, you&#8217;ll be able to garden truck a brochure that trumps even the most gaudy looking ones.  Brochure printing isn&#8217;t an outdated advertizement tactic, nope matter what other modern marketers say. After all, brochures are the ones that a lot frequently conclusion upwardly being stuck to refrigerator doors and used as makeshift bookmarks. They&#8217;ve break remember.</p>
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		<item>
		<title>How to Use Psychology to Increase Sales</title>
		<link>http://www.mightymikerichards.com/2011/10/15/how-to-use-psychology-to-increase-sales/</link>
		<comments>http://www.mightymikerichards.com/2011/10/15/how-to-use-psychology-to-increase-sales/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 09:36:24 +0000</pubDate>
		<dc:creator>risvank</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bounce back offers]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Email list]]></category>
		<category><![CDATA[Gift]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Psychological techniques]]></category>
		<category><![CDATA[sale]]></category>

		<guid isPermaLink="false">http://www.mightymikerichards.com/?p=2947</guid>
		<description><![CDATA[Have you dropped a line a bang-up book, but have disorder finding leads?  The goal is to find clients occupied in your book and prompt them to buy your book.  This is a labor ie no easy feat, unless you understand psychology.  You can persuade potential clients through respective psychological methods. What types of psychology [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Have you dropped a line a bang-up book, but have disorder finding leads?  The goal is to find clients occupied in your book and prompt them to buy your book.  This is a labor ie no easy feat, unless you understand psychology.  You can persuade potential clients through respective psychological methods. What types of psychology formulas should you apply?  Chase are honest psychological know-hows and not the exercise of a slick salesman.  Therefore, anyone can attempt their hired hand at these proficiencies and maximize their leads and profits.</p>
<p style="text-align: justify;">The three techniques include:  giving a gift, deciding incisively what your clients privation, and to present bounce back offers.  Let’s take a look at from each one method in several detail.</p>
<p style="text-align: justify;">Psychological Tip #1:  Give a potential client a gift.  Affording a indue before you encourage a client to purchase your merchandise is highly efficacious.  This method really actuates your client to purchase many of your product at their own initiation.  Clients respond beneficially as they find you are breaking a gift.  Be sure that you&#8217;re in truth bountiful a giving such as a free report.</p>
<p style="text-align: justify;">Giving gifts can as well aid you establish your email list.  You can discover bonus article and extra dislodge items in convert for get hold of information.  Big a give is a form of pre-selling.  It admits the client to balk you and confer if you are legitimate.  Plus, once a customer trusts you they&#8217;re potential to purchase a lot of your productions.  Being available and attentive to your potential clients and steady emptors will increase your sales dramatically. <span id="more-2947"></span></p>
<p style="text-align: justify;">Psychological Tip #2:  Determine what your clients desire and confront it to them.  Every bit an author, you shouldn&#8217;t carry to compose your book and and so just place it out in the securities industry for others to come up.  Your book should be geared towards your client.  So, you require to find customers that are interested in the niche area that matches your book topic.</p>
<p style="text-align: justify;">Psychological Tip #3:  Bounce back offers are points or avails that you&#8217;ll provide for free, or at a discount, once a client has bought your mathematical product.  For instance, you can tempt clients by big them a 25% coupon connected their next purchase.  The purpose of bounce back offers isn&#8217;t just to incite your client to purchase in the first base blank space, but to keep going to buy your products and services well into the future.</p>
<p style="text-align: justify;">These 3 methods are good a trying of the many ways you reach a client and convince a contribute to a sale.  Successful authors and promoters incorporated these processes in their selling and promotional material.</p>
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		<title>Reasons Why Information Is The Greatest Commodity In The World</title>
		<link>http://www.mightymikerichards.com/2011/10/05/reasons-why-information-is-the-greatest-commodity-in-the-world/</link>
		<comments>http://www.mightymikerichards.com/2011/10/05/reasons-why-information-is-the-greatest-commodity-in-the-world/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 05:16:37 +0000</pubDate>
		<dc:creator>risvank</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[home based]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[home workers]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[work from home]]></category>

		<guid isPermaLink="false">http://www.mightymikerichards.com/?p=2917</guid>
		<description><![CDATA[There are so many grounds why reality follows the greatest commodity in the world. Information helps people. It cattle ranch* the cognition from themes and subjects. It&#8217;s the base as every canvass, moving in, and hobby. The most important conclude why info is the biggest commodity in the world, a reason that efficaciously resumes completely [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">There are so many grounds why reality follows the greatest commodity in the world. Information helps people. It cattle ranch* the cognition from themes and subjects. It&#8217;s the base as every canvass, moving in, and hobby. The most important conclude why info is the biggest commodity in the world, a reason that efficaciously resumes completely others, is dim-witted—everybody requires information.</p>
<p style="text-align: justify;">Who provides information? Experts, or but folks who seem to know a great deal about a certain subject, allow information about a discipline to those of us who have limited feel newest. Face it—there&#8217;s no single person in this world who knows everything, though some may think so! One of these days, everybody has to ask questions and seek replies to affairs they don&#8217;t realize. And since it seems everyone knows something, providing info passim the world is leisurely.</p>
<p style="text-align: justify;">You&#8217;ll be able to find information everyplace. The web is unmatched of the fastest, cheapest directions to obtain information about an multitudinous wealth of depicted object*. Search engines are extremely useful, as are specialty websites. Offline generators include civilises, libraries, and dwell themselves. Ever accepted a chew out from your dad on the importance of altering your oil regularly? Guesswork what—he was providing information. Since information is the biggest goods in the world, benefitting from it can be easygoing. Count teachers, for example. Their main business is to allow info to educatees, some of the times all year long. Book authors, website owners, and even religious computes are completely hearing to furnish selective information of some sort.</p>
<p style="text-align: justify;">Making it your business to allow info, as correctly carried through, will be profitable for years to come. The demand for information isn&#8217;t a sheer, and it will not go out of style. Since we know why information is the greatest goods in the world, we as well live why it will continue to be just that. Whether you provide your information on or offline, you can earn revenue and fifty-fifty attain a domiciling.</p>
]]></content:encoded>
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		<item>
		<title>The Important Thing of Salesperson</title>
		<link>http://www.mightymikerichards.com/2011/09/06/the-important-thing-of-salesperson/</link>
		<comments>http://www.mightymikerichards.com/2011/09/06/the-important-thing-of-salesperson/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 09:03:00 +0000</pubDate>
		<dc:creator>risvank</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[salesman]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.mightymikerichards.com/?p=2861</guid>
		<description><![CDATA[Many  of us tried hard to convince people to buy before knowing exactly what  the buyer wants, though, this is the biggest mistake in selling. To achieve success in sales, there are three things that need to be instilled in each one. Abbreviated to SEA (Sincerity-Sincere, Ethics, Etiquette, Asking-Ask). Besides these three, you [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span id="result_box"><span style="background-color: #ffffff;" title="Banyak dari kita berusaha keras untuk meyakinkan orang untuk membeli sebelum mengetahui benar apa yang diinginkan pembeli, padahal, hal ini merupakan kesalahan terbesar dalam menjual.">Many  of us tried hard to convince people to buy before knowing exactly what  the buyer wants, though, this is the biggest mistake in selling. </span><span style="background-color: #ffffff;" title="Untuk meraih kesuksesan dalam bidang penjualan, ada tiga hal yang perlu ditanamkan dalam diri masing-masing.">To achieve success in sales, there are three things that need to be instilled in each one. </span><span style="background-color: #ffffff;" title="Disingkat menjadi SEA (Sincerity-Tulus, Ethics-Etiket, Asking-Bertanya).">Abbreviated to SEA (Sincerity-Sincere, Ethics, Etiquette, Asking-Ask). </span><span style="background-color: #ffffff;" title="Selain ketiga hal ini, Anda juga harus menyadari bahwa dalam bisnis haruslah membangun hubungan yang saling menguntungkan.">Besides these three, you should also realize that in business must build mutually beneficial relationships.</p>
<p></span><span style="background-color: #ffffff;" title="Jangan hanya berpikir 'apa yang saya mau' namun diubah menjadi 'apa yang orang lain mau'.">Do not just think &#8216;what I want&#8217; but was changed to &#8216;what people want&#8217;. </span><span style="background-color: #ffffff;" title="Berikut penjelasan tiga keahlian membina hubungan baik dengan pembeli untuk meningkatkan penjualan dan memberikan kepuasan pembeli yang dijabarkan oleh Sharon Michaels, ahli bisnis dan penulis buku How to Give Yourself the Power to Succeed, seperti dikutip dari Forbes.">Here&#8217;s  an explanation of three skills to foster good relations with buyers to  increase sales and satisfy buyers who are described by Sharon Michaels,  business expert and author of How to Give Yourself the Power to Succeed,  as quoted by Forbes.</p>
<p></span><span title="1.">1. </span><span style="background-color: #ffffff;" title="Mendengarkan dengan seksama tanpa memikirkan agenda pribadi Anda">Listen carefully without thinking about your personal agenda<br />
</span><span style="background-color: #ffffff;" title="Proses membeli bukan hanya seputar diri sendiri maupun keinginan Anda sebagai penjual, melainkan tentang si pembeli.">The process of buying is not just about yourself and what you want as a seller, but rather about the buyer. </span><span style="background-color: #ffffff;" title="Seringkali kita terlalu sibuk memikirkan kuota penjualan, promosi dan komisi hingga melupakan apa yang sebenarnya diinginkan dan diharapkan calon pembeli.">Often  we are too busy thinking about sales quotas, promotions and commissions  to forget what is really wanted and expected of prospective buyers. </span><span style="background-color: #ffffff;" title="Penjual dengan agenda pribadi cenderung memaksakan diri dan tidak mendengarkan.">Sellers with personal agendas tend to push yourself and not listen. </span><span style="background-color: #ffffff;" title="Fokuslah terhadap manfaat apa saja yang bisa diberikan produk Anda kepada pembeli.">Focus on what benefits your product could be given to the buyer. <span id="more-2861"></span></p>
<p></span><span title="2.">2. </span><span style="background-color: #ffffff;" title="Jangan menyuruh seseorang untuk membeli, namun arahkan keputusan membeli">Do not tell someone to buy, but the point the decision to buy<br />
</span><span title="Peranan Anda sebagai penjual adalah mempresentasikan produk dengan jelas, cerdas, jujur dan penuh integritas.">Your role as a seller is to present the products with clear, intelligent, honest and full of integrity. </span><span style="background-color: #ffffff;" title="Sedangkan peranan pembeli adalah memutuskan apa yang terbaik untuk dibeli.">While the role of the buyer is deciding what is best to buy. </span><span title="Pembeli yang setia adalah pembeli yang cerdas.">Loyal buyers is a smart buyer.</p>
<p></span><span title="Tugas Anda cukup menawarkan produk, pelayanan atau ide.">Your job just offer products, services or ideas. </span><span style="background-color: #ffffff;" title="Lalu jelaskan keuntungan dan manfaatnya bagi calon pembeli jika kelak mereka membelinya.">Then explain the advantages and benefits to prospective buyers if they buy it later. </span><span title="Jangan lupa untuk menjawab pertanyaan.">Do not forget to answer questions. </span><span style="background-color: #ffffff;" title="Merealisasikan transaksi penjualan harus dibangun dari proses tanya jawab yang menyeluruh dan kemudian membangun rasa percaya antar kedua belah pihak.">Realize sales transactions must be built from a thorough debriefing process and then build trust between both parties.</p>
<p></span><span title="3.">3. </span><span style="background-color: #ffffff;" title="Layani pembeli dari apa yang mereka mau dari produk Anda">Serve the buyer of what they want from your product<br />
</span><span style="background-color: #ffffff;" title="Terkadang, kita terlalu asyik menceritakan kelebihan maupun kisah dari produk yang kita jual sampai melupakan satu hal penting.">Sometimes we are too busy telling the story of excess and the products we sell to forget one important thing. </span><span style="background-color: #ffffff;" title="Hal itu adalah ekspektasi pembeli potensial.">It is the expectations of potential buyers. </span><span style="background-color: #ffffff;" title="Hal ini berarti apa yang Anda rasa penting, bukan berarti penting bagi mereka.">This means that what you feel is important, not that important to them.</p>
<p></span><span style="background-color: #ffffff;" title="Contoh konkritnya, ada seorang ibu paruh baya menjelaskan bisnis rumahan yang menghasilkan uang tanpa harus meninggalkan rumah kepada ibu muda.">Concrete  example, there is a middle-aged mother to explain home-based business  that makes money without having to leave home for young mothers. </span><span style="background-color: #ffffff;" title="Setelah menjelaskan poduknya, seketika ibu muda itu menolak.">After explaining poduknya, the young mother instantly rejected. </span><span title="Dengan terheran-heran, ibu paruh baya tadi bertanya kenapa.">With astonishment, middle-aged mother was asking why. </span><span style="background-color: #ffffff;" title="Ternyata di umurnya yang masih muda, ibu muda tadi justru mencari bisnis rumahan yang justru bisa membuatnya sering keluar rumah dan travelling.">Apparently  at a young age, the young mother was actually looking for a home  business that can actually make it out of the house and travel often. </span><span style="background-color: #ffffff;" title="Di sinilah kemampuan mendengarkan dan mengetahui benar apa yang pembeli inginkan menjadi penting.">This is where the ability to listen and find out exactly what buyers want to be important.</p>
<p></span><span style="background-color: #ffffff;" title="Moral dari cerita ini adalah lontarkan pertanyaan dan dengarkan jawabannya.">Moral of the story is accusing me questions and listen to the answer. </span><span style="background-color: #ffffff;" title="Jangan berasumsi apa yang penting bagi Anda sama pentingnya bagi calon pembeli.">Do not assume what is important to you is as important for prospective buyers.</span></span></p>
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